Almost every business today has a social media presence, but most small businesses have no clue if it’s actually working. How can you tell for sure? Simply posting a weekly blog article or showing up on Facebook a few times a week isn’t a guarantee that your social media presence is helping drive traffic to […]
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Content is Most Important Ranking Factor for 2017
As 2017 unfolds, you might have to rethink your content strategy. While strong written content has always helped rank websites higher in Google search results, the shifting sands are away from keyword-focused content toward what every professional writer has been dreaming of – strong writing. Gone are the days of inserting keywords in every sentence […]